eCommerce growth happens only if the company nails all the customer lifecycle phases, from Acquisition to Conversion, and then to Retention.
Valentin Radu & his guests will share how to nail Customer Value Optimization:
A-level experts, professors, book authors, and practitioners will help eCommerce and retailers level up their game by understanding how to improve the Customer Lifetime Value
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eCommerce growth happens only if the company nails all the customer lifecycle phases, from Acquisition to Conversion, and then to Retention.
Valentin Radu & his guests will share how to nail Customer Value Optimization:
A-level experts, professors, book authors, and practitioners will help eCommerce and retailers level up their game by understanding how to improve the Customer Lifetime Value
The CVO Live podcast with Steen Rasmussen: Staying Ahead of the Curve in Digital Marketing
CVO Live by Omniconvert Podcast
30 minutes 39 seconds
2 years ago
The CVO Live podcast with Steen Rasmussen: Staying Ahead of the Curve in Digital Marketing
Valentin Radu and Steen Rasmussen got together for a new CVO Live Episode.
Steen Rasmussen is the Co-Founder and Director of Data Innovation at IIH Nordic, with 20+ years of experience with leadership, data strategies, and communities. He is also an internationally recognized speaker in data and an acclaimed international business thinker and communicator.
During CVO Live, Steen shared his insights on Leadership, Communication Silos (and overcoming them), Digital Maturity, and how these all fit into the greater CLV approach.
He also shared his view on what's missing, what needs to change, and what should stay the same in the business world, to make the shift between building Startup after Startup to building the great product that sticks.
Join us to learn more about why CLV matters, how to get better data, how to use post-purchase surveys in a smart way, multi-channel marketing, and much more!
CVO Live by Omniconvert Podcast
eCommerce growth happens only if the company nails all the customer lifecycle phases, from Acquisition to Conversion, and then to Retention.
Valentin Radu & his guests will share how to nail Customer Value Optimization:
A-level experts, professors, book authors, and practitioners will help eCommerce and retailers level up their game by understanding how to improve the Customer Lifetime Value
