In today's market, everyone is doing attribution, regardless of the technology, channels, or strategies they use to reach more customers. What makes a business successful should not be defined by what the analytics platforms are telling them to look for, but measured by the KPIs that accurately measure the value of each customer by the channel they came from. Russel McAthy, CEO and Founder of Ringside Data, shared his best insights on creating a smart attribution model for eCommerce companies, how to get better data, how to use post-purchase surveys in a smart way, multi-channel marketing, and much more!