eCommerce growth happens only if the company nails all the customer lifecycle phases, from Acquisition to Conversion, and then to Retention.
Valentin Radu & his guests will share how to nail Customer Value Optimization:
A-level experts, professors, book authors, and practitioners will help eCommerce and retailers level up their game by understanding how to improve the Customer Lifetime Value
All content for CVO Live by Omniconvert Podcast is the property of Valentin Radu and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
eCommerce growth happens only if the company nails all the customer lifecycle phases, from Acquisition to Conversion, and then to Retention.
Valentin Radu & his guests will share how to nail Customer Value Optimization:
A-level experts, professors, book authors, and practitioners will help eCommerce and retailers level up their game by understanding how to improve the Customer Lifetime Value
The CVO Live podcast with Ronny Kohavi: Embracing the Long-Term Perspective for Customer-Centric Growth
CVO Live by Omniconvert Podcast
20 minutes 1 second
2 years ago
The CVO Live podcast with Ronny Kohavi: Embracing the Long-Term Perspective for Customer-Centric Growth
In this CVO Live episode, we've managed to rope in a guest who's nothing short of a technological superhero: Ronny Kohavi, Vice President and Technical Fellow, fluent in Data Science, Engineering, AI, Machine Learning, and Controlled Experiments.
He and Valentin Radu discussed:
- The principles and challenges of being customer-centric and data-driven
- The value of CLV as a metric
- The role of A/B testing in decision-making
And if you're hungry for more clarity in your experimentation game, you're on the right track!
Ronny and Valentin also looked at the initial cost and unfamiliarity associated with running experiments but highlight the value gained from a robust experimentation platform.
Are you ready?
CVO Live by Omniconvert Podcast
eCommerce growth happens only if the company nails all the customer lifecycle phases, from Acquisition to Conversion, and then to Retention.
Valentin Radu & his guests will share how to nail Customer Value Optimization:
A-level experts, professors, book authors, and practitioners will help eCommerce and retailers level up their game by understanding how to improve the Customer Lifetime Value
