Joining the CVO LIVE, Lucy Heskins from Oh Blimey shares insights on the highly effective Jobs to Be Done Methodology. Watch the episode to understand why and how this methodology became the star of Customer Research, and how you can use it to uncover the hidden reasons why customers will really buy your products. Tune in to learn how to use the JTBD methodology for insanely persuasive marketing campaigns and how it can help you create products that fit your target audience like a glove.