The marketing world is operating on outdated strategies and patterns that are ineffective in today's eCommerce landscape. This episode explores the limitations of traditional marketing approaches and why businesses need to adopt a customer-centric mindset that prioritizes delivering value. Jeremy Epperson - Chief Growth Officer @ConversionAdvocates shares insights on how to implement Customer Value Optimization (CVO) as an alternative to the traditional marketing model. Jeremy and Valentin discuss how CVO can help businesses identify and target their most valuable customers and create personalized experiences that drive revenue and increase customer lifetime value. Tune in now to learn how to take your marketing efforts to the next level and build a successful eCommerce business using CVO.