In our new CVM Stories episode, you'll meet Mohamed Mejri from Tunisie Télécom. He navigates some of the strictest government regulations for a telecom in the world.
Tune in to hear how he and the CVM team turn rules on pricing, targeting, and messaging into real ARPU growth.
Key takeaways
[00:02:20] - Hyper-saturated market â 15 million users for 12 million people
[00:05:15] - Regulator pre-approves all campaign targets and forecasts
[00:05:45] - Post-campaign performance reporting is mandatory
[00:35:25] - Prices are fixed across all telecom operators
[00:17:08] - The first 30 days are for guidance only â no offers allowed
[00:07:25] - Campaigns are capped at 200k users weekly
[00:10:47] - Adapting CVM to cultural events like Ramadan is crucial
[00:28:45] - Deep segmentation is a requirement, not a choice
[00:33:52] - âBoosterâ campaigns targeting stable customers are most effective
[00:45:04] - CVM often acts as the companyâs âemergency departmentâ
Connect with us
Listen to the CVM Stories podcast wherever you prefer:
Web: â â â https://www.exacaster.com/cvmstories/
LinkedIn: â â â https://www.linkedin.com/company/exacaster/â â â
Instagram: â â â https://www.instagram.com/cvm.stories/
TikTok:â â â https://www.tiktok.com/@cvm_stories/
The video partner: ADLife Creative Studio https://adlife.lt/
