In this episode, we’re joined by Mike Burkes, Senior Vice President of Enterprise Information Management at Ultra Mobile. Mike's experience in the Air Force helped drive a data transformation in a telecom company that has grown from 140 to 700 employees.

Tune in to hear how effective data management can support growth when done right, from selecting the right technology to building efficient processes and strong teams.

Key Takeaways

• [00:11:01:05] Moving from outdated reports to real-time data
• [00:12:29:06] Advocating for data in every business decision
• [00:13:00:00] Scaling a company from 140 to 700 people through data-driven decisions
• [00:13:55:20] Building a data-driven culture from day one
• [00:14:52:00] Using data virtualization to stay agile
• [00:16:06:13] Building a trusted single source of truth
• [00:16:47:00] Monitoring data quality and understanding small nuances
• [00:19:02:15] Empowering teams with self-service data tools
• [00:23:37:13] Segmenting customers to drive growth through retention
• [00:26:31:06] Tackling the challenge of scaling data infrastructure
• [00:55:34:09] Leading with empathy and building strong data teams

Final Words

Growth isn’t just about having data but also knowing how to use it. Educate your teams, advocate for data in every decision, and build a data-driven culture. Do that, and growth will take care of itself.

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