We’re excited to introduce the Customer Value Management Body of Knowledge (CVMBoK) – the first and only comprehensive guide that helps unlock the value of the CVM function.

Join Egidijus Pilypas and Šarūnas Chomentauskas, the founders of Exacaster, as they share the story behind the CVMBoK. Learn how it turns CVM function into a growth driver and why it marks the beginning of making this profession famous!

Episode Highlights

• [00:01:24] Origin story: CVMBoK started from a need. No comprehensive guide for CVMs existed. So, one was created.
• [00:01:46] Global collaboration: input from CVMs worldwide. Yes, truly global insights.
• [00:03:03] Unexpected complexity: writing this was no sprint. Six iterations and countless hours brought it to life.
• [00:10:03] Cross-functional role: CVM spans many functions – legal, marketing, data, and more
• [00:11:27] Leadership role: CVM is about more than campaigns. It’s a leadership position.
• [00:14:13] Global community: CVMs face similar challenges everywhere.
• [00:15:33] Beyond telco: insights from other industries like finance and digital subscriptions. Learning from all fields.
• [00:16:45] Making CVM famous: the mission is to bring CVM out of the shadows into the limelight and make it a recognized and respected profession.

Final Words

CVMBoK is live and ready to transform the customer value management landscape. Use this guide to enhance your skills, share it with your peers, and contribute to making CVM a recognized and respected profession.

Together, we can elevate the role of CVMs worldwide and ensure our expertise is valued across industries. Let’s make the CVM profession famous!

Get started using the CVMBoK at cvmbok.com

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