In this episode of CVM stories, weâre joined by Irena RadokanoviÄ, CRM Automation and Customer Engagement Team Manager at A1 Serbia. With nearly 20 years of experience, Irena is a powerhouse in building high-performing CVM teams.Â
Tune in to discover how a lean but mighty team can deliver big results in CVM. Learn about a bold approach to creating a marketing agency-like team within a telco and why it keeps them agile, innovative, and always ahead of the game.
Key Takeaways
(02:30) Building a Mini Marketing Agency Within a Telco
(04:15) Using Data to Fuel Creativity in Marketing
(10:45) The Importance of Monthly Campaign Planning
(17:20) Cross-Department Collaboration for Strategic Success
(19:13) Adapting to a Digital-First Strategy
(19:40) The Power of Constant Testing and Experimentation
(30:59) Balancing Ad-Hoc Requests with Strategic Planning
(36:27) Lessons from Irenaâs Experience Across Industries
(43:29) Challenges in Personalization Across Channels
(48:02) Reflecting on Failures and Lessons Learned
Final Words
Itâs about working smarter, not just harder. If youâre in CVM and want to make a big impact with a lean team, this episode is for you. Packed with tips you can use right away, itâs a must-listen for anyone looking to up their game.
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