🎙️ Growing Revenue and Retention in Mobile Apps: Tricks You Need to Know

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CVM Stories

A podcast on Customer Value Management

37 episodes

1 week ago

Calling all Customer Value Managers and those curious about the world of CVM! If you've ever found it challenging to gather information in this field, we've got your back. CVM Stories features the brightest minds who will share their diverse perspectives on customer base management in Telco and other industries. Together, we explore topics like data analytics, personalization, customer experience, technologies, leadership, and more. Join us on this journey as we build a community of CVM professionals! #bigdata #marketing #cvm #customerexperience #analytics #telco

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🎙️ Growing Revenue and Retention in Mobile Apps: Tricks You Need to Know

CVM Stories

55 minutes 20 seconds

1 year ago

🎙️ Growing Revenue and Retention in Mobile Apps: Tricks You Need to Know

Welcome to CVM Stories Season 3! In our second episode, we’re joined by Mantas Ratomskis.

Mantas reveals his strategies for growing revenue and retention in mobile apps. From managing critical user lifetime stages from the first 24 hours onward and sharing tricks to increase retention – tune in to hear this and more!

Key Takeaways

[00:04:45] The importance of the first 24 hours in user retention.
[00:14:40] The necessity of ongoing engagement to prevent user dormancy.
[00:16:23] Early stage user drop-offs are a major challenge.
[00:18:13] Defining and measuring 'active' users is crucial.
[00:19:37] Customization of user engagement strategies based on detailed segment data.
[00:25:22] Effective CRM strategies can dramatically improve retention.
[00:26:16] The risk of high engagement reducing lifetime value in certain models.
[00:31:09] The pivotal role of customer lifecycle management in digital subscriptions.

About Our Guest

Mantas Ratomskis is an expert and lecturer in product marketing and CRM. He has a proven track record of driving customer growth, building high-performing teams, and optimizing customer engagement in mobile apps and subscription businesses.

Connect with Us

Listen to CVM Stories wherever you prefer:

Web: https://www.exacaster.com/cvmstories/
LinkedIn: https://www.linkedin.com/company/exacaster/
Instagram: https://www.instagram.com/cvm.stories
TikTok: https://www.tiktok.com/@cvm_stories