🎙️ Breaking the Illusion of the Perfect CVM Marketing Automation Tool

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CVM Stories

A podcast on Customer Value Management

37 episodes

1 week ago

Calling all Customer Value Managers and those curious about the world of CVM! If you've ever found it challenging to gather information in this field, we've got your back. CVM Stories features the brightest minds who will share their diverse perspectives on customer base management in Telco and other industries. Together, we explore topics like data analytics, personalization, customer experience, technologies, leadership, and more. Join us on this journey as we build a community of CVM professionals! #bigdata #marketing #cvm #customerexperience #analytics #telco

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Marketing

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🎙️ Breaking the Illusion of the Perfect CVM Marketing Automation Tool

CVM Stories

1 hour 22 seconds

1 year ago

🎙️ Breaking the Illusion of the Perfect CVM Marketing Automation Tool

This time at CVM stories we are joined by Kwame van Eijndhoven who will breaks down what it takes to run effective CVM marketing automation.

Tune in to hear about the key questions often missed when choosing a campaign automation tool, why people are crucial to the success of every transformation project, and more!

Key Takeaways

[00:06:52] Introduction - Meet Kwame, a 15-year veteran in campaign management.
[00:07:25] Career Journey - From studying communications to mastering CRM at Vodafone.
[00:09:04] Database Marketing - The thrill of working with customer data at banks.
[00:11:37] Tools Galore - Discussing the ins and outs of Pega, Unica, and Mautic.
[00:17:38] Challenges - Data quality, campaign runs, and ensuring flawless execution.
[00:32:19] CVM Ops - The unsung hero of campaign management.
[00:46:20] Implementation Woes - Migrating tools is a marathon, not a sprint.
[00:50:54] Teamwork - Importance of onboarding and managing people through change.
[00:51:26] From proudest moments to near disasters in campaign rollouts.

About Our Guest

Kwame van Eijndhoven is a marketing automation guru who has worked with the majority of big marketing automation tools such as Pega, IBM Watso and HCL Unica.

Connect with Us

Listen to CVM Stories wherever you prefer:

Web: https://www.exacaster.com/cvmstories/
LinkedIn: https://www.linkedin.com/company/exacaster/
Instagram: https://www.instagram.com/cvm.stories
TikTok: https://www.tiktok.com/@cvm_stories