🎙️ Achieving 2x CVM Revenue Benchmark with Strategic Management

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CVM Stories

A podcast on Customer Value Management

37 episodes

1 week ago

Calling all Customer Value Managers and those curious about the world of CVM! If you've ever found it challenging to gather information in this field, we've got your back. CVM Stories features the brightest minds who will share their diverse perspectives on customer base management in Telco and other industries. Together, we explore topics like data analytics, personalization, customer experience, technologies, leadership, and more. Join us on this journey as we build a community of CVM professionals! #bigdata #marketing #cvm #customerexperience #analytics #telco

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Marketing

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🎙️ Achieving 2x CVM Revenue Benchmark with Strategic Management

CVM Stories

1 hour 10 minutes 1 second

1 year ago

🎙️ Achieving 2x CVM Revenue Benchmark with Strategic Management

Welcome to CVM Stories Season 3! Kicking off our first episode, we talk with Elchin Gulmammadov, Group Marketing Director at Azerconnect Group. Elchin spills the beans on doubling your CVM revenue benchmark through strategic management. From customer-centric AI applications and tailor-made solutions to smart team management – tune in to discover all this and more!

Key Takeaways

[00:00:06:16] KPIs are essential for steering daily operations.
[00:06:09:03] Curiosity, analytical skills, and creativity are key traits in CVM.
[00:11:41:21] Alignment through regular KPI tracking keeps everyone focused.
[00:12:00:10] Customer loyalty programs are crucial in prepaid dominant markets.
[00:19:42:12] Aim to exceed industry benchmarks for CVM revenue contribution.
[00:22:26:17] Failures are learning opportunities, not setbacks.
[00:49:46:14] Focus efforts on high-value customers for maximum impact.
[00:59:22:12] Automation can drastically improve efficiency and output.

About Elchin Gulmammadov Elchin Gulmammadov is a telecom marketing visionary with 15+ years of experience. An AI enthusiast, he drives growth and customer satisfaction with cutting-edge strategies.

Connect with Us

Join the conversation on LinkedIn: https://www.linkedin.com/company/exacaster/
Dive deeper into the CVM Stories: https://www.exacaster.com/cvmstories/