Send us a text Cut The Tie Podcast with Nathan Strum What if artificial intelligence didn’t replace people—but helped them grow? In this episode of Cut The Tie, Thomas Helfrich sits down with Nathan Strum, CEO of Abby Connect, to talk about how a twenty-year-old live receptionist company is redefining success by blending human connection with AI innovation. From cutting the tie to “doing everything for everyone” to leading his team through one of the biggest technological shifts in business, ...
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Send us a text Cut The Tie Podcast with Nathan Strum What if artificial intelligence didn’t replace people—but helped them grow? In this episode of Cut The Tie, Thomas Helfrich sits down with Nathan Strum, CEO of Abby Connect, to talk about how a twenty-year-old live receptionist company is redefining success by blending human connection with AI innovation. From cutting the tie to “doing everything for everyone” to leading his team through one of the biggest technological shifts in business, ...
“Your Brand is the Customer-Facing Side of Your Business Strategy”—Jason Vana on What Branding Really Means
Cut The Tie | Own Your Success
51 minutes
1 week ago
“Your Brand is the Customer-Facing Side of Your Business Strategy”—Jason Vana on What Branding Really Means
Send us a text Cut The Tie Podcast with Jason Vana Most business owners think branding is about colors, fonts, and logos—but that’s only the surface. In this episode of Cut The Tie, host Thomas Helfrich sits down with Jason Vana, founder and CEO of Shft Agency, to uncover what brand strategy really means—and why most companies get it wrong. Jason shares how a side hustle turned into a thriving agency, what it means to truly understand your ideal customer, and how cutting the wrong assumptions...
Cut The Tie | Own Your Success
Send us a text Cut The Tie Podcast with Nathan Strum What if artificial intelligence didn’t replace people—but helped them grow? In this episode of Cut The Tie, Thomas Helfrich sits down with Nathan Strum, CEO of Abby Connect, to talk about how a twenty-year-old live receptionist company is redefining success by blending human connection with AI innovation. From cutting the tie to “doing everything for everyone” to leading his team through one of the biggest technological shifts in business, ...
