CUT THE BS: How to create PR campaigns with multi-generational impact┃with Paul Lucas, Partner at Fanclub PR

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CUT THE BS

Latte Recruitment

15 episodes

1 day ago

Are you a job seeker who's trying to navigate the PR jobs market? Or a hiring manager who's desperately trying to win the fight for talent? 'CUT THE BS' is a podcast for job seekers, hiring managers and agency owners who want to get it right. Join Dean Connelly - Founder of Latte Recruitment - and hear directly from the people that are putting the human back into human resourcing. Each episode will give you honest insight and actionable advice to help you hire or get hired. Visit our website to level-up your hiring or find the latest PR & Creative job opportunities 👉 www.wearelatte.com

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CUT THE BS: How to create PR campaigns with multi-generational impact┃with Paul Lucas, Partner at Fanclub PR

CUT THE BS

24 minutes 23 seconds

9 months ago

CUT THE BS: How to create PR campaigns with multi-generational impact┃with Paul Lucas, Partner at Fanclub PR

In this episode, we’re joined by Paul Lucas - Co-Founder of HumanKind Comms & Partner at Fanclub PR - an award-winning, B Corp-certified agency that works with exciting consumer brands including Who Gives a Crap and Lucy & Yak.

This episode explores how PR pros can harness creativity to drive consumer behavior change, connect with older generations, and push greenwashing out of the industry for good.

Topics discussed in this episode: Paul's career from Edelman to Fanclub Big global vs boutique independent agencies How can PR create consumer behavior change? How can PR reach older generations to create more change? What will it take to remove green-washing from PR campaigns? Are values-driven agencies the new status-quo? Do clients care about their PR agency's values? Is the PR industry finally realizing it's power to create change?

If you're in the PR & Comms space and are looking for job opportunities or to hire great talent, get in touch with ⁠Latte Recruitment.

Contact: dean@wearelatte.com