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Customers Who Click
Will Laurenson
272 episodes
14 hours ago
Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!
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Marketing
Business,
Careers,
Entrepreneurship
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All content for Customers Who Click is the property of Will Laurenson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!
Show more...
Marketing
Business,
Careers,
Entrepreneurship
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From Click to Cart: Getting the Journey Right
Customers Who Click
49 minutes
2 months ago
From Click to Cart: Getting the Journey Right
Laura Hanlon, co-founder of &Allies, joins Will Laurenson to break down what’s actually working in performance marketing right now. They dive into creative strategy on Meta, the myth of “more creative = better”, and why testing ad-to-page alignment is crucial. Laura shares how one client halved CPA by going all-in on a single hero product and reveals what brands should be doing right now to prep for Black Friday. Will adds conversion tips from the CRO front lines—from upsell tactics to three-tier AOV strategies. If you're running ads or managing CRO, this is a must-listen episode.
Customers Who Click
Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!