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Customers Who Click
Will Laurenson
272 episodes
14 hours ago
Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!
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Marketing
Business,
Careers,
Entrepreneurship
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All content for Customers Who Click is the property of Will Laurenson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!
Show more...
Marketing
Business,
Careers,
Entrepreneurship
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AI Shopping and the Future of Customer Experience
Customers Who Click
39 minutes
2 months ago
AI Shopping and the Future of Customer Experience
Hamish McKay, CEO and co-founder of OrderEditing.com, joins Will Laurenson to share how a simple frustration in customer service sparked a Shopify app now used by 500+ brands. Hamish reveals how brands like O’Polly reduced returns by 15% and slashed ticket volumes by 98% while making £7 per order edit. They discuss the evolving role of customer service, AI's impact on shopping behaviours, and why brands ignoring post-purchase experiences risk falling behind. If you want to rethink how small tweaks can drive major operational and revenue wins, this episode is a must-listen.
Customers Who Click
Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!