The customer isn’t just human anymore. Agents are already learning our preferences, comparing offers, and making choices that used to hinge on emotion and brand memory. We sat down with Ben Wiener, global head at Cognizant Moment, to unpack how this rewires the entire go-to-market stack—from data foundations to creative expression—and why marketing plus IT has effectively become the business. We dig into the real preparation work: consolidating and governing data so AI can act responsibly an...
All content for Customerland is the property of mike giambattista and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The customer isn’t just human anymore. Agents are already learning our preferences, comparing offers, and making choices that used to hinge on emotion and brand memory. We sat down with Ben Wiener, global head at Cognizant Moment, to unpack how this rewires the entire go-to-market stack—from data foundations to creative expression—and why marketing plus IT has effectively become the business. We dig into the real preparation work: consolidating and governing data so AI can act responsibly an...
Retention Over Acquisition: The New Subscription Paradigm
Customerland
30 minutes
2 months ago
Retention Over Acquisition: The New Subscription Paradigm
The subscription economy is experiencing a profound transformation. What once centered entirely on acquisition has shifted dramatically toward retention as businesses recognize the true value of deepening customer relationships rather than constantly chasing new subscribers. Lina Tonk, CMO at Recurly, explains this evolution with remarkable clarity: "When you start thinking about retention as a top metric instead of acquisition, you realize that you're getting close to the human that you're ...
Customerland
The customer isn’t just human anymore. Agents are already learning our preferences, comparing offers, and making choices that used to hinge on emotion and brand memory. We sat down with Ben Wiener, global head at Cognizant Moment, to unpack how this rewires the entire go-to-market stack—from data foundations to creative expression—and why marketing plus IT has effectively become the business. We dig into the real preparation work: consolidating and governing data so AI can act responsibly an...
