The customer isn’t just human anymore. Agents are already learning our preferences, comparing offers, and making choices that used to hinge on emotion and brand memory. We sat down with Ben Wiener, global head at Cognizant Moment, to unpack how this rewires the entire go-to-market stack—from data foundations to creative expression—and why marketing plus IT has effectively become the business. We dig into the real preparation work: consolidating and governing data so AI can act responsibly an...
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The customer isn’t just human anymore. Agents are already learning our preferences, comparing offers, and making choices that used to hinge on emotion and brand memory. We sat down with Ben Wiener, global head at Cognizant Moment, to unpack how this rewires the entire go-to-market stack—from data foundations to creative expression—and why marketing plus IT has effectively become the business. We dig into the real preparation work: consolidating and governing data so AI can act responsibly an...
How TP USA is Transforming Customer Experience with AI
Customerland
39 minutes
4 months ago
How TP USA is Transforming Customer Experience with AI
The relationship between artificial intelligence and human emotional intelligence isn't just fascinating - it's reshaping how global enterprises deliver customer experiences. In this revealing conversation with TP USA CEO Mike Lytle, we explore how the world's largest customer experience provider is thriving in the age of AI by finding the perfect balance between technological advancement and human connection. Mike shares TP USA's remarkable evolution from traditional call center origins to ...
Customerland
The customer isn’t just human anymore. Agents are already learning our preferences, comparing offers, and making choices that used to hinge on emotion and brand memory. We sat down with Ben Wiener, global head at Cognizant Moment, to unpack how this rewires the entire go-to-market stack—from data foundations to creative expression—and why marketing plus IT has effectively become the business. We dig into the real preparation work: consolidating and governing data so AI can act responsibly an...
