The customer isn’t just human anymore. Agents are already learning our preferences, comparing offers, and making choices that used to hinge on emotion and brand memory. We sat down with Ben Wiener, global head at Cognizant Moment, to unpack how this rewires the entire go-to-market stack—from data foundations to creative expression—and why marketing plus IT has effectively become the business. We dig into the real preparation work: consolidating and governing data so AI can act responsibly an...
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The customer isn’t just human anymore. Agents are already learning our preferences, comparing offers, and making choices that used to hinge on emotion and brand memory. We sat down with Ben Wiener, global head at Cognizant Moment, to unpack how this rewires the entire go-to-market stack—from data foundations to creative expression—and why marketing plus IT has effectively become the business. We dig into the real preparation work: consolidating and governing data so AI can act responsibly an...
Beyond the Shiny Object: How AI is Transforming Retail Operations
Customerland
37 minutes
3 months ago
Beyond the Shiny Object: How AI is Transforming Retail Operations
The retail landscape is transforming through artificial intelligence, moving beyond flashy demonstrations to delivering real business value. In this illuminating conversation with Matt Bertucci, Director of Retail Solutions at Lenovo, we unpack how AI in retail has evolved dramatically over just three years. Matt reveals how retailers have progressed from asking "what is AI?" to implementing solutions that deliver measurable ROI while enhancing both customer and employee experiences. Unlike ...
Customerland
The customer isn’t just human anymore. Agents are already learning our preferences, comparing offers, and making choices that used to hinge on emotion and brand memory. We sat down with Ben Wiener, global head at Cognizant Moment, to unpack how this rewires the entire go-to-market stack—from data foundations to creative expression—and why marketing plus IT has effectively become the business. We dig into the real preparation work: consolidating and governing data so AI can act responsibly an...
