In this episode, we dive deep into the psychology of deal-making with neuroscientist and pricing expert Kai-Markus Mueller, co-author of The Invisible Game.What if the key to winning more deals wasn't what you said, but how you framed it?
Join us as we explore how consumer psychology, neuroscience, and choice architecture shape negotiations, whether you're closing a new customer, renewing a contract, or negotiating your salary.Sponsored by Vitally: Book a demo and receive free AirPods Pro! → https://try.vitally.io/cs-talks/You’ll learn:- What the Prada sweater strategy teaches us about value perception- The power of anchoring in negotiation (and how to do it right)- How to master the visible vs invisible game in sales- Why silence is one of your strongest negotiation tools- What your customers’ brains (and your own!) are doing during a deal- Quick wins for applying framing, confidence, and timing to influence outcomesWhether you're a Customer Success Manager, a sales professional, or just curious about decision-making psychology, this episode will give you practical insights you can start using today.Learn more about “The Invisible Game” by Kai Markus Mueller & Gabriella Schneider book, a must-read for anyone in Customer Success, Sales, or Pricing Strategy.
https://www.amazon.de/-/en/Invisible-Game-Secrets-Science-Winning/dp/1394152981Connect with Us:Kai-Markus Mueller - https://www.linkedin.com/in/kaimarkusmueller/
Bayron Toruno - https://www.linkedin.com/in/bayron-toru%C3%B1o-solano-3a9408113/Follow us on:Instagram - https://www.instagram.com/cstalkspodcast/Tik-Tok @customer.success6Explore Our Podcast Website - https://cstalkspodcast.com/We're expanding to Latin America! Check out Customer Success Talks Latin America, our Spanish version of the show. Find the links in the description below.Spotify - https://open.spotify.com/episode/5R8kF7Yt0VbvNS1Wz06bmEsi=zshhJqR9RDevDal5GluZ0QYouTube - https://www.youtube.com/channel/UC11VRvlLrv3r46TaUr0zFlA