In this episode, we'll be typing entrepreneurial coach Vanessa Zamy.  What she does is to help people launch a new business while still keeping their day job. 

The reason we type people is that we want to stay consistent with the first step in either sales or marketing. That first step is to understand and know exactly who the customer is. By typing a person's personality, we have a doorway into what that customer values. Once you know what guiding principles they live by, you can develop a plan to sell to that type of person more effectively.

What makes this episode special is that it doesn't go the direction I had planned. The wheels, so to speak, got off the rails, and the interview turned into a small skirmish over which personality type our guest really is. I violated one of the laws of personality, and I hope that you can learn from my mistake so that you don't suffer the same fate -- which is to lose a sale.

Vanessa Zamy can be reached at: https://www.facebook.com/groups/launchwithzamy

Get Tim's book: Selling by Personality Type on Amazon.  Visit the Customer Secrets website