The common way of typing a person's personality is to use "behavior." It is either looking at the four dichotomies from Myers Briggs in an individual manner, or by looking at the Cognitive Functions of the person. What is in vogue right now is definitely the cognitive functions method. Unfortunately, it is complex, because there are eight cognitive functions, and the ordering of them (called the stack) is also important. There is so much misinformation, that it is no wonder that people are often mis-typed.

The future of typing has already been in place for about 20 years now. That is to use a person's values as the data set for determining temperament. 

Once you have temperament, you have two of the four letters in their Myers' Briggs code. And they are the two most important, because they determine a person's values.  This episode gives a broad overview of the typing situation, and what you will do next, after typing a person.  

If you would like to learn more about how to use the tools of persuasion more effectively, and stop believing the half-truths that are holding you back, I suggest my  course: "Easy Selling Using Personality Type." You can also get my book "Selling By Personality Type." Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: CustomerSecrets.