Cassie Sneed | The foolproof process to getting the right case studies for your brand

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Customer Marketing Catch-up

Customer Marketing Alliance

19 episodes

9 months ago

With our wonderful hosts, listen to conversations with some of the biggest names in customer marketing today. Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing. From advocacy and churn, to customer advisory board and cross-departmental collaboration, our podcast is filled with advice and real-life scenarios from our customer marketing guests. Find your headphones and tune in. 🎧

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Marketing

Business

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Cassie Sneed | The foolproof process to getting the right case studies for your brand | Customer Marketing Catch-up

Customer Marketing Catch-up

44 minutes 33 seconds

2 years ago

Cassie Sneed | The foolproof process to getting the right case studies for your brand | Customer Marketing Catch-up

Key talking points:

Why case studies are important
How to pinpoint the right customers for a case study
Using case studies both internally and externally
The kinds of data that are necessary to support these case studies.

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