This week Allison Hartsoe, CEO of Ambition Data discusses a nagging question: Should you discount products to reap higher sales during COVID? She talks about the impact for businesses of discounting now. Then she outlines a discount strategy that any company can use based on your data maturity and current consumer demand.

"The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."

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