This week we dig into the requirements to lead a personalization effort with Ben Malki of Dynamic Yield. Ben’s a big believer in the processes that drive leaders to succeed through personalization versus those who personalize without a plan. Join us to learn what successful companies do.

"Leaders succeed when there is accountability and ownership behind personalization efforts."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.