In our latest episode we meet Kieran Maguire, Football Finance Lecturer, Award winning Author and “Price of Football” Podcast Presenter.

Kieran shares how he has engaged with the often-opaque world of football finance as a way to help his students have a better understand of economics in a real-world scenario.

We get his thoughts on how the Premier League (PL) era has brought significant improvements in stadium safety and quality and how increased revenues have led to better fan facilities and experiences as well as enhancing the global appeal of the PL.

He shares fascinating stories of some of the clubs on football’s “naughty step” who have used “creative financing” to circumvent football’s Profitability and Sustainability (“P&S”) rules to fund player purchases and wages.

He uses his crystal (foot)ball to suggest it’s vital to continue to monitor the financial practices of football clubs, especially those with new or foreign ownership and to watch for potential changes to match locations or league structure that could impact fan experience.