In this episode, we meet Mike Walker, Head of Marketing at RT7 Digital, a full-service specialist marketing agency for Amazon.

Mike dives deep into Amazon’s game-changing approach to customer satisfaction and its role in shaping the company’s success as a marketplace.

He explores the lessons other organisations can take from Amazon’s relentless focus on customer experience (CX) and how it has become a benchmark for innovation. The discussion highlights the rise of e-commerce as an essential retail channel, examining why it’s now indispensable for contemporary retailers.

With insights into the most transformative shifts in e-commerce, marketing, and sales, we unpack how these changes have redefined competition in the digital age.

Finally, Mike trace's the evolution of marketing and e-commerce platforms over the years, sharing strategies for brands to differentiate themselves and thrive in today’s hyper-competitive marketplace.