In this episode of “Customer Engagement – Examples of Excellence”, we meet Stephen Akadiri, SEO & Organic Growth Strategist. This episode takes a fresh look at Customer Lifetime Value, moving beyond a simple financial metric to a framework for relationships, loyalty, and advocacy.
Key discussion points include:
Breaking barriers to measurement: common pitfalls and how to combine qualitative and quantitative signals such as sentiment, referrals, and community engagement.
Identifying high-impact customers: focusing on those with the greatest advocacy potential, not just the biggest spenders.
Personalisation at scale: practical ways to deliver meaningful, trust-building experiences without draining resources.
Balancing growth horizons: meeting short-term revenue targets while investing in long-term loyalty.
The future of advocacy-driven brands: how community, technology, and purpose can transform loyal customers into ambassadors.
