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Customer Data Perspectives
CDP.com
9 episodes
7 months ago
How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you. Learn more at www.CDP.com
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Business
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All content for Customer Data Perspectives is the property of CDP.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you. Learn more at www.CDP.com
Show more...
Business
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What is a CDP, and Why Do You Need One? | David Raab, Founder, CDP Institute
Customer Data Perspectives
37 minutes 24 seconds
3 years ago
What is a CDP, and Why Do You Need One? | David Raab, Founder, CDP Institute

What is a Customer Data Platform, and how does it help companies achieve their data goals? How does a CDP compare to CRMs? Data warehouses? DMPs? What do business leaders need to know today to find the right technology for them? And, how can leaders transform how they work to make sure they’re making the most out of their investments?

On our latest episode, host Isaac Sacolick delves into these burning data questions and more with CDP Institute founder David Raab. It’s a fascinating, wide-ranging chat you won’t want to miss!

Host: Isaac Sacolick, StarCIO
Guest: David Raab, founder, CDP Institute

If you want to dive deeper, check out our resources:

  • Learn the ins and outs of Customer Data Platforms with our Complete Guide to CDPs
  • Explore the differences between a CDP, a CRM and a DMP
  • Understand what capabilities to look for in an Enterprise CDP

For the full transcript and additional insights, visit www.cdp.com.

Customer Data Perspectives
How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you. Learn more at www.CDP.com