How to Maximize the Value of Your Customer Data

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Customer Data Perspectives

CDP.com

9 episodes

7 months ago

How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you. Learn more at www.CDP.com

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How to Maximize the Value of Your Customer Data | Dale Tuck, CITO of Primerica

Customer Data Perspectives

40 minutes 52 seconds

3 years ago

How to Maximize the Value of Your Customer Data | Dale Tuck, CITO of Primerica

Companies now have access to tons of customer data -- but are they getting the most value out of it? In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Dale Tuck, Chief Information Technology Officer, Primerica, to explore how companies can transform their organizations to solve their biggest data challenges – from identifying the right insights, to getting implementations right, and building data-driven teams.

Host: Isaac Sacolick, StarCIO

Guest: Dale Tuck, CITO, Primerica