Customer Centric Marketing for Business with Dan MacInnis
Dan MacInnis - Small Business Customer Centric Marketing
56 episodes
9 months ago
Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
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Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
Customer Centric Marketing for Business with Dan MacInnis
29 minutes
12 years ago
The Shift with Jagan Nemani
Jagan Nemani is an innovation-focused executive who believes in developing innovative solutions to deliver a best-in-class customer experience. He has more than 14 years of experience encompassing product, process and business model innovations. His experience encompasses the software, telecom, semiconductor, insurance, cleantech and government procurement industries.
Jagan Nemani has written a great book called The Shift: Innovation That Disrupts Markets, Topples Giants, and Makes You #1 that focuses on a nine variables companies can use to manage the customer experience and innovate. This framework provides some great insights into the landscape we need to manage to ensure that our product or service has a compelling value proposition.
Join with me as I talk with Jagan about the research, the framework and learnings.
Customer Centric Marketing for Business with Dan MacInnis
Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
