Customer Centric Marketing for Business with Dan MacInnis
Dan MacInnis - Small Business Customer Centric Marketing
56 episodes
9 months ago
Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
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Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
Customer Centric Marketing for Business with Dan MacInnis
34 minutes
12 years ago
Bryony Thomas - Watertight Marketing Book
Bryony Thomas is an experienced strategic marketer that really gets it. I absolutely love her new book Watertight Marketing. It is a practical approach to getting the fundermentals right when creating a strategic approach to marketing.
Bryony's book is all around getting the fundermentals right so that as an small business owner you can build a strategy approach to their marketing so that works and continues to work over time. By reading this book you can ensure that you are not throwing your precious marketing dollars down the drain.
By auditing your existing business model, you can ensure that you can keep the customers you have!
Watertight Marketing talks of:
Your Taps: Ways of generating interest in your offer.
Your Funnels: The tools and techniques you use to channel that interest and move people through to trying you out.
Your Bucket: Those things that come together to keep your customers your customers.
As Bryony discusses there is no point turning on a tap if the bucket you are using is leaky, you need to have a watertight bucket to start with.
Resources:
Download your free chapter here
Buy the book here (I highly recommend it)
Bryony Website
Bryony on Facebook
Customer Centric Marketing for Business with Dan MacInnis
Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
