Jon Pietz runs Brandxco and is a branding expert. Jon uses probing interview techniques in his brand discovery process with clients.This buyer insight and the real problem you solve for your ideal customers, is part of Jon's approach. This branding strategy transforms your marketing activities and the return you get on your marketing spend. Spending some time with Jon you will learn from his many years experience about how to develop your core brand position. Jon's process is aimed at understanding: You: What are you good at? What makes you different? What are your most satisfying experiences with your clients? When you are firing on all cyclinders and what is that like? Your sales cycle: Your process, your sticking points, why you win, who they try and attract as ideal customers Competitors: Who are they, what makes them different, where do they compete Ideal customers Identify up to 12 awesome customers Score your customers for certain factors, need, values, referral opportunity, growth, etc What is driving their behaviour: from life and work that you provide Where do they get their information: social, magazines,  What are the common, beliefs, values, fears: The psychology behind why they buy from you. Jon turns the tables on me and asks me about my process and my ideal client. Books Jon referred to: Tom Asacker The business of Belief Ted Talk by Tom Simon Sinek Start with Why Marty Neumeir - Liquid Agency The brand Gap Chip and Dan Heath - Made to Stick Switch Jeanne Bliss - I love you more than my dog Brandxco