Customer Centric Marketing for Business with Dan MacInnis
Dan MacInnis - Small Business Customer Centric Marketing
56 episodes
9 months ago
Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
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Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
Bernadette Jiwa - Latest Story:The Fortune Cookie Principle Principle
Customer Centric Marketing for Business with Dan MacInnis
17 minutes
12 years ago
Bernadette Jiwa - Latest Story:The Fortune Cookie Principle Principle
Bernadette is a great story teller and discoverer. She works with businesses to uncover brand stories. We buy how brands make us feel, brands that resonate with our beliefs and stand for something. Bernadette in her new book, The Fortune Cookie Principle: The 20 Keys to Great brand stories and why your business needs one,helps us learn about purpose, people, personal and perception are important aspects in shaping brand perception. Today more than ever before, with more choice we are looking for those brands that have a purpose and align with our values.
Bernadette references some companies doing it right:
Method
Chobani yoghurt
Warmer Parker Glassware
Resources and ideas:
Visit Bernadette's site The Story of Telling for more great tips on how to create your brand story.
Bernadette's Blog
Customer Centric Marketing for Business with Dan MacInnis
Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
