CYE#2 – Dr. Koen Pauwels: Measuring the Really Hard Stuff in Marketing

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Curve Your Enthusiasm

LiftLab

9 episodes

2 days ago

Conversations with experts from the front lines of Growth Marketing, Analytics, and Measurement. Get ready to unlock valuable insights, strategies, and tips as we discuss the foibles and triumphs of growth marketing. Don't miss out on this engaging series that promises to entertain, enlighten, and perhaps even provoke a few awkward situations along the way.

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Business

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Marketing

Business

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CYE#2 – Dr. Koen Pauwels: Measuring the Really Hard Stuff in Marketing

Curve Your Enthusiasm

55 minutes 19 seconds

1 year ago

CYE#2 – Dr. Koen Pauwels: Measuring the Really Hard Stuff in Marketing

In this episode with Dr. Koen Pauwels, we talk about:

- Cross-channel effects (including blending historical & experimental data)

- The effects of WOM vs. traditional marketing

- Frameworks on the causality of buying decisions

- Long-term effects of Price Promotions on Brand Choice

- And tons more…

Dr. Koen Pauwels is the Associate Dean of Research and Distinguished Professor at Northeastern University and founding General Director of its Digital, Analytics, Technology and Automation (DATA) Initiative.

If you have any questions, bring them to our next Live Forum.