We’re teaming up with experts to dig deep into the field of marketing models and measurement – and create a space to bring up your own questions.

In this episode with Dr. Dominique Hanssens (from Anderson School at UCLA), we talk about:

• How to Use the Right Measurement Method
• Why Averages Are the Enemy to Your ROI
• The 3 Different ROAS Types
• The Only Information You Get From Last-Click
• Long-Term vs. Short-Term Marketing Metrics

If you have any questions, bring them to our next Live Forum.

Sign up on our website: https://www.liftlab.com/