We invited Matthew Skai, Vice President of Consumer Marketing, at L Catterton. L Catterton is the world’s leading consumer growth investor.

We talk about:

- Treating Your Marketing Mix as an Investment Strategy

- The Evolution and Number of Marketing Channels

- How to Allocate Spend for Category Building vs. Brand Building

- Metrics That Brands Cling to

- The Future of Video Production and Talent in Marketing

- Measuring the Success of Influencer Programs

- The Limitations of Media Mix Models

- Navigating Change Management in Marketing

- The Importance of Product Quality in Marketing

Matthew Skai: https://www.linkedin.com/in/matthewsadofsky/

L Catterton: https://www.lcatterton.com/

Jon Lorenzini: https://www.linkedin.com/in/jonathanlorenzini/

John Wallace: https://www.linkedin.com/in/johnwallace-/

LiftLab: https://www.liftlab.com/