CYE #6 – Linear, Digital, & Streaming Measuring TV in an Age of Channel Convergence

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Curve Your Enthusiasm

LiftLab

9 episodes

2 days ago

Conversations with experts from the front lines of Growth Marketing, Analytics, and Measurement. Get ready to unlock valuable insights, strategies, and tips as we discuss the foibles and triumphs of growth marketing. Don't miss out on this engaging series that promises to entertain, enlighten, and perhaps even provoke a few awkward situations along the way.

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Marketing

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CYE #6 – Linear, Digital, & Streaming Measuring TV in an Age of Channel Convergence

Curve Your Enthusiasm

38 minutes 58 seconds

1 year ago

CYE #6 – Linear, Digital, & Streaming Measuring TV in an Age of Channel Convergence

We invited Philip Inghelbrecht, CEO and Co-Founder of Tatari. Tatari’s mission is to build infrastructure that modernizes how brands, agencies, and publishers transact and share campaign data–giving our customers and partners a clear way forward.

We talk about:

- The current state of the TV industry,

- The rise of streaming

- Linear TV vs. Streaming TV

- Balancing Brand and Performance Metrics

- The importance of measurement in TV advertising

- ROI Impacts from TV Advertising

Philip Inghelbrecht: https://www.linkedin.com/in/inghelbrecht/

Tatari: https://www.tatari.tv/

Jon Lorenzini: https://www.linkedin.com/in/jonathanlorenzini/

John Wallace: https://www.linkedin.com/in/johnwallace-/

LiftLab: https://www.liftlab.com/