CYE #5 – AI-nalyzing Marketing Measurement Tools with Moe Kiss & Tim Wilson

https://is1-ssl.mzstatic.com/image/thumb/Podcasts112/v4/4e/72/56/4e72561a-0f62-df66-2841-bb7c37199857/mza_7686161918030500093.jpg/600x600bb.jpg

Curve Your Enthusiasm

LiftLab

9 episodes

18 hours ago

Conversations with experts from the front lines of Growth Marketing, Analytics, and Measurement. Get ready to unlock valuable insights, strategies, and tips as we discuss the foibles and triumphs of growth marketing. Don't miss out on this engaging series that promises to entertain, enlighten, and perhaps even provoke a few awkward situations along the way.

Marketing

Business

RSS

All content for Curve Your Enthusiasm is the property of LiftLab and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40384534/40384534-1706524404519-262bb0f759a7.jpg

CYE #5 – AI-nalyzing Marketing Measurement Tools with Moe Kiss & Tim Wilson

Curve Your Enthusiasm

55 minutes 36 seconds

1 year ago

CYE #5 – AI-nalyzing Marketing Measurement Tools with Moe Kiss & Tim Wilson

We invited Moe Kiss (Director Data Science Canva) and Tim Wilson (Co-Founder and Head of Solutions at facts & feelings) from the Analytics Power Hour to discuss everything about AI tools in Marketing Measurement.

We talk about:

- The Importance of Human Judgment in Analytics

- Getting the Basics Right in Data Analytics

- The Limitations of AI in Marketing Measurement

- Evolution and Stakeholder Management in Marketing Measurement

- The Value of Experimentation and Customer Interviews

Make sure to follow Moe and Tim on LinkedIn and visit the Analytics Power Hour Podcast.

Podcast: https://analyticshour.io/

Moe Kiss: https://www.linkedin.com/in/moekiss/

Tim Wilson: https://www.linkedin.com/in/tgwilson/