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Curve Your Enthusiasm
LiftLab
9 episodes
2 days ago
Conversations with experts from the front lines of Growth Marketing, Analytics, and Measurement. Get ready to unlock valuable insights, strategies, and tips as we discuss the foibles and triumphs of growth marketing. Don't miss out on this engaging series that promises to entertain, enlighten, and perhaps even provoke a few awkward situations along the way.
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Marketing
Business
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All content for Curve Your Enthusiasm is the property of LiftLab and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Conversations with experts from the front lines of Growth Marketing, Analytics, and Measurement. Get ready to unlock valuable insights, strategies, and tips as we discuss the foibles and triumphs of growth marketing. Don't miss out on this engaging series that promises to entertain, enlighten, and perhaps even provoke a few awkward situations along the way.
Show more...
Marketing
Business
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CYE #3 – From Start-up to Scale: Why Different Growth Stages Need Different Metrics
Curve Your Enthusiasm
56 minutes 24 seconds
1 year ago
CYE #3 – From Start-up to Scale: Why Different Growth Stages Need Different Metrics

In this episode, we talked to Adam Lovallo, who founded/co-founded and exited three businesses (MAU Vegas, Thesis, and Course Report), all of which touched the growth ecosystem in one way or another and have helped 100s of founders and CEOs leverage paid media to grow their business.


We’ll talk about the most important KPIs for different stages of company growth, the role marketing agencies should have in driving the measurement conversation, and what’s changing in the role of the CMO. Above all…


In true Curve your Enthusiasm fashion, we’ll also open the stage up to the audience and allow every participant to ask their own questions.


Sign up for the upcoming episode and bring your own questions to the table: https://www.liftlab.com/curveyourenthusiasm


Adam's LinkedIn: https://www.linkedin.com/in/adamlovallo/

BMG360: https://www.bmg360.com/


LiftLab: https://www.liftlab.com/

John Wallace LinkedIn: https://www.linkedin.com/in/johnwallace-/

Jon Lorenzini LinkedIn: https://www.linkedin.com/in/jonathanlorenzini/

Curve Your Enthusiasm
Conversations with experts from the front lines of Growth Marketing, Analytics, and Measurement. Get ready to unlock valuable insights, strategies, and tips as we discuss the foibles and triumphs of growth marketing. Don't miss out on this engaging series that promises to entertain, enlighten, and perhaps even provoke a few awkward situations along the way.