When Tim Cook was in India back in 2016, he said that Apple was in the country for a “thousand years.” With iPhone sales in India on a downward trajectory, the joke doing the rounds is that Apple might actually need that kind of time to make a significant dent in the world’s second-biggest phone market for feature phones and smartphones. Unfortunately for Apple, any good joke often contains a grain of truth. It's been over a decade since Apple began selling iPhones in India, but the company is still struggling to make it’s place in the world's second-largest smartphone market. today apple controls only fraction of Indian smartphone market. Chinese company one plus is taking over the Indian premium smart phone segment with its best-in-class smartphones but Apple is simply not able to compete.   There are couple of reasons why apple is losing Indian smartphone battle. Some are with in the control of the company and some are not. To know the exact reasons why apple is struggling to make its mark in world’s second largest smartphone market. Listen to th epodcast till the end