E347 | "It's about solving problems": James Peach on scaling culture, brand marketing & customer obsession

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Curious Leadership with Dominic Monkhouse

Monkhouse & Company

359 episodes

4 days ago

Wide awake at 3am, wondering how your business turned from a 15-person rocket into an 80-person rollercoaster? Hit play. This show is for founder CEOs who want practical wins, not platitudes. Every fortnight, Dominic Monkhouse - who scaled two UK tech firms to £30m+ in five years (twice) - grills people who’ve actually done it: operators, battle-scarred founders, and experts who cut through noise. You’ll learn techniques that stop fires, speed up decisions, and give you time back. What you’ll get: field-tested methods that will all contribute to one of three vital goals – freeing up your time, building a leadership team that can lead without you, and installing systems that you can be sure will work. No recycled LinkedIn fluff. No crappy ‘inspiration’. Just clear actions you can run this week. Why listen now? Because growth shouldn’t mean chaos. Twelve of Dom’s clients have exited. His 2-Day-a-Week CEO Blueprint shows leaders how to make sure they spend their time doing things that ONLY they can do - not covering tasks that could be done by others. He coaches scale-ups, writes books people actually read, and asks the questions you wish investors would. If you’re stuck between “we’re onto something” and “this might kill me,” this is your edge: honest stories, hard numbers, and repeatable systems to build a business you’re proud of - without losing yourself along the way. New episodes weekly. Grab a notebook. And hit follow so the next time you’re staring at the ceiling at stupid o’clock, you’ve got a plan - and a playbook - waiting in your ears.

All content for Curious Leadership with Dominic Monkhouse is the property of Monkhouse & Company and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Management

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E347 | "It's about solving problems": James Peach on scaling culture, brand marketing & customer obsession

Curious Leadership with Dominic Monkhouse

39 minutes 29 seconds

2 months ago

E347 | "It's about solving problems": James Peach on scaling culture, brand marketing & customer obsession

What if the secret to skyrocketing your business lies not just in sales, but in understanding your customers on a deeper level? In this episode of Curious Leadership, Dominic Monkhouse chats with James Peach, award winning speaker, investor and brand marketing expert whose portfolio includes roles at Innocent, Uber, and Vinted, about customer obsession, and how it shapes brand marketing strategies that resonate and influence buyer perceptions.

James dives head first into the very essence of brand marketing, how it transcends mere promotion to become a powerful tool for problem-solving and emotional engagement. Hear how effective brand marketing can transform what customers think about a business, driving loyalty and growth, and how the greatest challenge impacting every business lies in measuring brand impact versus direct sales metrics.

Discover the vital collaboration between both brand and growth teams and how clear purpose is essential for motivating employees to enhance organisational efficiency - a principle not just applicable to large corporations but impacts all businesses, regardless of size or industry. Reflecting on his scale-up experience, James shares how fast-paced decision making can dramatically influence brand perception and the importance of maintaining a customer obsession throughout the journey.

James's story is not just confined to corporate boardrooms and beanbags; it crosses over into global adventures and personal growth by pushing himself to the max - 2 years of solo cycling across the world, mirroring his leadership philosophy - embrace discomfort for growth and leverage experience for success.

Book recommendations:

Good to Great - Jim Collins

Radical Candor - Kim Scott

When the Dust Settles - Lucy Easthope

What Got You Here Won't Get You There - Marshall Goldsmith

https://www.linkedin.com/showcase/curiousleadership

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