The Business and Marketing Podcast with ideas and insights to help you think differently about your business, challenges and opportunities. Stephen Morris talks to entrepreneurs, experts and owners to uncover business inspiration that you can apply and translate to your business.
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The Business and Marketing Podcast with ideas and insights to help you think differently about your business, challenges and opportunities. Stephen Morris talks to entrepreneurs, experts and owners to uncover business inspiration that you can apply and translate to your business.
Consumer Insights: What Data Doesn't Reveal with Tessa Stuart, The Shopper Stalker
Curious Business: Insights for B2B Growth
35 minutes 18 seconds
6 months ago
Consumer Insights: What Data Doesn't Reveal with Tessa Stuart, The Shopper Stalker
It seems we’re awash with data today. It’s meant to improve decision-making and outcomes. While data tells us what has happened, it rarely tells us why it happened. Shopper Stalker Tessa Stuart helps brands augment their sales data to understand buyer behaviour, find the mindsets behind the metrics, and connect with more customers.
Curious Business: Insights for B2B Growth
The Business and Marketing Podcast with ideas and insights to help you think differently about your business, challenges and opportunities. Stephen Morris talks to entrepreneurs, experts and owners to uncover business inspiration that you can apply and translate to your business.