In this episode we discuss: *Do you own a pair of ON running shoes, even if you’re not a runner? If you are launching a new product - what can ON teach us about disrupting a market using the Magnetic Effect of Focus? *“Intelligent failing” is a critical success factor in any successful innovation initiative. But what about “unintelligent failing”… as we’ve seen recently at Boeing? Let’s take a deeper look at these different kinds of “failure,” and see how “question-storming” at Boeing could have helped prevent their recent quality-control disasters! *The WNBA, the fans, and a sports bar…lessons in business transformation. *The acceleration of international tariffs applied to goods and services across the globe and by nearly all major trading countries has elevated competition to the sovereign level. This requires companies to focus heavily on: -Exploring new markets, investing in local production, and enhancing supply chain visibility. -Developing mitigation strategies, including the use of technology and collaboration tools with trade partners and people involved in the global supply chain. -Prioritizing adaptability and resilience to prepare for ongoing changes and effects in the global trade landscape. *Leadership secrets from chasing the Aurora Borealis (aka Northern Lights) Moderator: Tim Boyd Producer: Tracylynne Williams