In this episode, we discuss: *Looking backward to innovate forward? Highlights from Time Magazine’s list of the 200 Best Inventions of 2023 tell us that taking inspiration from the past can be an effective creative strategy for inventing the future. Curious? Let’s find out! *There is an enormous shortage of supply chain professionals able to tackle known supply chain issues. This supply chain talent gap has created what Deloitte refers to as the “supply chain paradox.” This paradox exists because companies continue to prioritize investments in their “digital supply chains” while failing to view supply chains as a driver of innovation. As Deloitte put it in a recent Forbes article, “It seems likely that companies aren’t taking full advantage of their digital investments because they don’t have the talent to do so.” This consultant thinks participating supply chain companies are going to have to develop their talent or collaborate on the development of supply chain apprenticeship programs. *The “cookie-less” future: What does Google’s decision to eliminate cookies - a tool used to track user’s past searches and website visits - mean for B2B marketers? Three imperatives for B2Bs who want to personalize user experiences. Moderator: Tom Spitale Producer: Tracylynne Williams