We believe curious leaders change the world. At Caltech Executive Education we work with CEOs and Leadership teams to build future-centric leadership capabilities at the intersection of business models, technology, and organization.
Curious & Cuirky is about fast-paced conversations from the Course Leaders of Caltech Executive Education interpreting the latest in business through the lens of Platform Strategy, Innovation, Agility, Supply Chain, Marketing, Human Resources, and much more.
Hosted by Tim Boyd
CMTE website: ctme.caltech.edu
Contact email: execed@caltech.edu
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We believe curious leaders change the world. At Caltech Executive Education we work with CEOs and Leadership teams to build future-centric leadership capabilities at the intersection of business models, technology, and organization.
Curious & Cuirky is about fast-paced conversations from the Course Leaders of Caltech Executive Education interpreting the latest in business through the lens of Platform Strategy, Innovation, Agility, Supply Chain, Marketing, Human Resources, and much more.
Hosted by Tim Boyd
CMTE website: ctme.caltech.edu
Contact email: execed@caltech.edu
DeBeers, X Marks the Spot and Mattel’s Transformation
Curious & Cuirky
34 minutes 22 seconds
2 years ago
DeBeers, X Marks the Spot and Mattel’s Transformation
In this episode, we discuss:
*DeBeers, who has been the market leader for decades - may no longer be the price leader as they try to respond to new market trends and technology (lab-grown diamonds). What can you learn about your market leadership & pricing power?
*We know that “X” marks the spot, but should it also be a “trade-in” (and “trade-off”) for the well-established Twitter brand/trademark? And.. will the trademark attorneys at Microsoft and IBM have something to say about this? Let’s find out what’s in a name (and a letter!)
*Hi Barbie!… Will the CEO’s IP Push Help Drive Mattel’s Transformation from a toy manufacturing company to an IP-driven, high-performing toy company?
Moderator: Mary Abbazia
Producer: Tracylynne Williams
Curious & Cuirky
We believe curious leaders change the world. At Caltech Executive Education we work with CEOs and Leadership teams to build future-centric leadership capabilities at the intersection of business models, technology, and organization.
Curious & Cuirky is about fast-paced conversations from the Course Leaders of Caltech Executive Education interpreting the latest in business through the lens of Platform Strategy, Innovation, Agility, Supply Chain, Marketing, Human Resources, and much more.
Hosted by Tim Boyd
CMTE website: ctme.caltech.edu
Contact email: execed@caltech.edu
