Building Trust and the IKEA Effect with Jon Levy

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Cupp O' Sunshine

Microsoft

6 episodes

8 months ago

Welcome to the Cupp o’ Sunshine podcast series! The podcast aims to bring some positive energy and inspiration to the audience – something we can all use more of in our daily lives. The host, Deb Cupp, in her quest to fill your “Cupp with sunshine”, invites admirable people to have conversations, share lessons, experiences, and insights that will hopefully benefit all the audience. The podcast was first started as a video series on LinkedIn. You can check out Deb’s LinkedIn page for video highlights of the conversations, which have been edited into brief 10-minute segments. Here on this podcast, you can listen to the full conversation from start to finish.

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Hosted on Acast. See acast.com/privacy for more information.

Technology

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Building Trust and the IKEA Effect with Jon Levy

Cupp O' Sunshine

22 minutes 14 seconds

3 years ago

Building Trust and the IKEA Effect with Jon Levy

Today on the Cupp O' Sunshine Podcast, Deb Cupp is joined by behavioral scientist, consultant, and NY Times Best Selling author Jon Levy. Jon specializes in applying the latest research to transform the ways companies approach marketing, sales, consumer engagement, and culture. We often think that connecting with people means networking events, fancy dinners, and swag giveaways in sales but how effective are they? Not very. Hear Jon's thoughts on rethinking how we try to build connection and trust with others, the value in asking a colleague or customer for advice, and creating what Jon calls, the IKEA effect.

In This Episode You Will Learn:

What exactly a behavioral scientist is
When to create an experience that develops a greater level of trust
Why human beings don't process the length of pleasure or pain

Some Questions We Ask:

How does the Peak-End Rule work in the context of a real-life business?
How can we invest effort into others to feel familiar and safe working together?
When are we prone to fall on our default answers?

Resources:

‘You’re Invited: The Art and Science of Cultivating Influence’

View Jon Levy on LinkedIn

View Deb Cupp on LinkedIn

Hosted on Acast. See acast.com/privacy for more information.