In today’s episode of The CNTC Show, we have P.G. Aditiya, ex-CCO of Dentsu Webchutney, sharing his journey from joining an agency in his early days as a copywriter, climbing the career ladder, becoming the CCO of Dentsu Webchutney, and later becoming the CCO of the year.  

He worked with Tanishq, Razorpay, and a lot of other companies for their advertising campaigns, and in this episode, he shares a lot of his learning over the years about marketing, team building, advertising, and a lot more.   

After announcing their intention to go independent, P.G. and Gautam Reghunath decided to resign and launch their own talent agency called "Talented" in 2021.  

#talent #agency #marketing   

Timestamps 

0:00 - Introduction 

1:30 - The Journey of Becoming CCO of the Year

6:42 - Starting his own Agency 

9:01 - The trio that makes a great company 

13:50 - Will AI Take Your Creative Job? 

26:08 - What goes into making a great campaign 

44:50 - Online and Offline marketing campaigns 

48:17 - Long-term vision behind starting his own agency 

51:20 - Where does a great marketing campaign start? 

59:06 - Irrational fear 

1:01:46 - Conclusion