Culture of Leadership is the go-to interview podcast for growth-minded business owners and senior SME leaders who want to stop doing everything themselves - and start building teams that scale with them.
Each episode, Brendan Rogers sits down with successful business and sporting leaders to unpack the real stories behind effective leadership, high-performing teams, and sustainable business growth. These are practical, honest conversations filled with hard-earned insights that help you lead with purpose and power.
If you're ready to grow your business through people-powered leadership, this show will give you the mindset, tools, and inspiration to get there.
Because to grow your business, you must first grow yourself.
Follow the show and start learning from leaders who’ve done it. Grow yourself, grow your business.
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Culture of Leadership is the go-to interview podcast for growth-minded business owners and senior SME leaders who want to stop doing everything themselves - and start building teams that scale with them.
Each episode, Brendan Rogers sits down with successful business and sporting leaders to unpack the real stories behind effective leadership, high-performing teams, and sustainable business growth. These are practical, honest conversations filled with hard-earned insights that help you lead with purpose and power.
If you're ready to grow your business through people-powered leadership, this show will give you the mindset, tools, and inspiration to get there.
Because to grow your business, you must first grow yourself.
Follow the show and start learning from leaders who’ve done it. Grow yourself, grow your business.
How a Single Mom Turned Laundry into a Million-Dollar Business with Susan Toft
Culture of Leadership
52 minutes 15 seconds
3 months ago
How a Single Mom Turned Laundry into a Million-Dollar Business with Susan Toft
In this episode of the Culture of Leadership, host Brendan Rogers interviews Susan Toft, founder of The Laundry Lady, who shares her journey from a busy mom to building a scalable laundry service business.
Starting in 2012, Susan discusses overcoming daily frustrations, systemizing operations, and leveraging technology like Time Boss to scale globally. She emphasizes flexibility, values-driven leadership, and empowering contractors while sharing insights on delegation, AI integration, and pitching to investors.
SHOW HIGHLIGHTS00:00 - Introduction00:07 - Susan’s Journey with The Laundry Lady02:39 - From Chore to Business Opportunity04:48 - Mindset for Scaling a Business06:46 - Serving Diverse Customers08:29 - Leadership Without Micromanaging11:56 - Building Systems Early17:16 - Time Boss: Strategic Technology Play19:31 - Embracing AI in Business21:33 - Lessons in Delegation24:41 - Transition to Operations Manager26:45 - Focusing on Marketing Passion28:33 - Pitching on Shark Tank31:41 - Contractor Values and Flexibility35:30 - The Laundry Lady Business Model39:54 - Customer Complaints and Communication41:46 - Vision for Future Success43:34 - Laundry Lads and Branding44:52 - Lessons for Susan’s Sons48:28 - Advice for SME Owners
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Culture of Leadership
Culture of Leadership is the go-to interview podcast for growth-minded business owners and senior SME leaders who want to stop doing everything themselves - and start building teams that scale with them.
Each episode, Brendan Rogers sits down with successful business and sporting leaders to unpack the real stories behind effective leadership, high-performing teams, and sustainable business growth. These are practical, honest conversations filled with hard-earned insights that help you lead with purpose and power.
If you're ready to grow your business through people-powered leadership, this show will give you the mindset, tools, and inspiration to get there.
Because to grow your business, you must first grow yourself.
Follow the show and start learning from leaders who’ve done it. Grow yourself, grow your business.
