In this episode, we have Alison, a Senior Manager at Salesforce. She shares her unconventional journey into the sales engineering field with no technical expertise. Follow Culture of Code ➡️ Twitter - https://twitter.com/FelixThea ➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780 ➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP Timestamps: 00:00 Meet Allison 01:01 Transition into Sales Engineering 02:39 Understanding Pre-Sales and Sales Engineering 04:08 Developing Skills for Sales Engineering 05:14 Overcoming Challenges in Sales Engineering 06:08 Improving Storytelling Skills 08:45 Understanding the Customer's Needs 08:53 The Role of Discovery in Sales Engineering 10:59 Navigating Difficult Conversations 13:24 The Partnership between Sales and Sales Engineering 14:31 The Importance of Internal Discovery and Account Planning 15:17 The Day-to-Day Life of a Sales Engineer 21:41 Career Progression in Sales Engineering 26:43 The Power of Storytelling in Technical Selling 29:16 Closing Remarks and Appreciation #podcast #softwareengineer #techcareers